1.1 Data collected by automatic means
Several technologies can be used on our website to make them more user-friendly, efficient and reliable. These technologies may include an automatic data collection by ourselves or by third parties on our behalf. In general, these data do not contain personal details about the user. These technologies include, in particular, cookies, Adobe Flash cookies and analytics softwares.
A visit to one of our websites causes the browser to send data to our server. This data is automatically collected and stored by us or by others on our behalf. This data may include, in particular:
- IP address of the visitor
- the date and time of visit
- the referral URL (the website from which the visitor came)
- pages visited on our website
- information on the browser used (type and browser version, operating system, etc.)
The following links provide detailed information on the most popular browsers:
Internet Explorer: http://support.microsoft.com/gp/cookies/en
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
1.1.3 Web Beacons and links trackers
Web beacons (also called “pixel tags” and “healthy GIF”) contain graphic symbols that the user cannot see. The links trackers or similar technology consist of a few lines of code instruction and can be incorporated into our website or our application (mobile). With Cookies, they are mostly used for statistical analysis. This technology can also be used to monitor traffic patterns on websites, or to find out if an email has been received and opened, and if a response was given to it.
The term “cybermetrics” means a method of collecting and evaluating the behavior of Web site visitors or (mobile) applications. The latter includes the analysis of traffic patterns in order, for example, to determine the frequency of visits to certain parts of a Web site or application (mobile) or to find out what information and services most interest our visitors. To do this, we essentially use clickstream data and other techniques described above. The cybermetric data are managed by Google Analytics. You can find more information on the treatment of data by Google Analytics cybermetrics developed below.
1.3 Cybermetric Data Processing by Google Analytics
The cybermetric services used on our website and our (mobile) applications are provided by Google Analytics (www.google.com/analytics). This means that when you visit our website, a cookie Google Analytics is placed on your computer or mobile device unless the settings of your browser does not allow these Cookies (see 2.1.2 above).
Furthermore, when you visit our website, cybermetric data described previously in Chapter 1 – including “clickstream data,” the data provided by “web beacons and links trackers”, and the information stored in cookies Google Analytics – Google Analytics will be sent to be analyzed to Béké-Bobo.
Google Analytics operates as an agent of Béké-Bobo, which means Béké-Bobo only determines the purposes for which the data are used and that Google Analytics cannot disclose information to third parties (unless required to do so by law or by a court decision).
1.4 retargeting Technologies
Our website uses retargeting technologies on the Internet. Thus, visitors who are already interested in our services, can view our advertisements on partner websites. We are confident that the display of personalized advertising, based on interest, is more interesting than a publicity unrelated to the person.
We also work with companies that use tracking technologies. These companies provide advertisements on our behalf across the Internet. It is possible that these companies collect non-personally identifiable information about your visits to our website and your interaction with our communications, including advertising.
This technology does not record any of your personal information. In addition, the use of our retargeting technology conforms to the current requirements for the protection of applicable privacy.